Superbowl XVLIII Ad: GoldieBlox
Media criticism

Superbowl XVLIII Ad: GoldieBlox

This ad is for the new girls-only construction toy startup,¬†GoldieBlox. On the surface, the commercial empowers girls to participate in engineering ventures through the revolutionary act of constructing a powerful, pink rocket. Unfortunately, the company combats the fact that STEM fields are disproportionately dominated by men through the gendering of the products (i.e. red,pink, and … Continue reading