I’m not Bossy, I’m the Boss

A new campaign by Lifetime and BBDO New York called “Ban Bossy” has recently gained a lot of public attention. The campaign urges us to stop using the word bossy when we describe people, in particular women. Studies have found that young girls are less likely to seek power positions because they fear being called “the B word.” While men are usually called assertive, women instead get criticized for speaking up. The campaign has gained support from many public figures, including singer Beyoncé and U.S. Secretary of State Condoleezza Rice.  The overall goal of the campaign is to allow girls to feel more comfortable going after leadership roles. Check out the video:

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