New ad focuses on women empowerment in response to men’s unwanted gaze. The lyrics in the background translate from Hindi to “look how you look when you’re looking at me.”
WOMEN EMPOWERMENT” is the need of the hour. On 16th December 2012, the horrific incident of Nirbhaya’s Rape Case not only shattered Nirbhaya’s family but every single Indian. This incident did trigger a sense of solidarity to stand up, fight against and do our best to eradicate such atrocities & gender inequality.
At Cinema100, 2013, a WWI Initiative to commemorate the completion of 100 years of Indian Cinema, we commissioned our Alumni Ketan Rana to make an ad on Woman Empowerment.
Watch the video & Spread the awareness to Think, Reflect & Act! X
When the Nirbhaya Rape Case took place last year , Indian government statistics showed that a woman is raped every 22 minutes on average [X]. Since the attack women have become more vocal on speaking out against their attackers. However, society still needs to focus on the wrong way women are frequently treated in society as this Ad addresses.